Scaled organic traffic 340% for a SaaS HR platform in 9 months through a complete technical and content architecture overhaul. Domain authority moved from 18 to 42 while reducing bounce rate by 28%.
The client — a Series B SaaS platform for HR operations — had strong product-market fit and a growing sales team, but organic search was delivering almost nothing. Their blog had over 60 published articles, most of which were thin keyword-targeted posts written by an agency two years prior, untouched since.
Core product pages were crawled but inconsistently indexed due to duplicate content introduced during a platform migration. Organic traffic had declined 12% year-on-year despite the category growing significantly. The team had tried a content calendar and a link-building campaign, with minimal impact.
They came in looking for an SEO retainer. What they needed first was a clear diagnosis — and the discipline to fix the foundations before scaling content.
Crawl analysis, indexation review, Core Web Vitals, site architecture, internal linking, duplicate content. Surfaced 340+ issues across four priority tiers.
Audited all 63 existing articles by traffic, indexation, and topical relevance. Pruned or noindexed 34 underperforming pages; redirected 12 to consolidated pillar content.
Mapped eight core use-case clusters, each with a pillar page and supporting articles. Designed internal linking to flow authority from high-DA pages to strategic targets.
Identified 140 target queries with measurable commercial intent and realistic ranking potential. Prioritised based on estimated traffic value, not raw volume.
Three pillar pages and twelve supporting articles per quarter. AI tooling used for research synthesis and first-draft acceleration — all content reviewed, edited, and signed off by a subject-matter specialist.
18 editorial backlinks earned over nine months through original data studies and targeted outreach to relevant HR and SaaS publications.
The first three months were largely technical — fixing indexation, restructuring architecture, removing dead weight. Traffic was flat. By month four, the first cluster pages began ranking consistently. By month nine, the compound effect of technical health, content depth, and link acquisition had produced results that surprised even the client.
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