Jun 2026 · Featured
Read → What is AI SEO, exactly?
AI SEO and GEO are real — but they are not a replacement for traditional SEO. Here's what's actually happening under the hood, and why your Google ranking still determines everything.
Jun 2026
llms.txt: what it actually is, what it isn't, and why it might matter later.
Google said llms.txt doesn't matter for search. They also put it in their agentic search documentation. Both things are true — and they are talking about different things entirely.
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Jun 2026
Why your B2B company isn't showing up on ChatGPT.
You asked ChatGPT about your industry and your company didn't come up. Before assuming you need a GEO strategy, you need to understand how LLMs actually know things — and why the answer almost always comes back to SEO.
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