What is AI SEO, exactly?
AI SEO and GEO are real — but they are not a replacement for traditional SEO. Here's what's actually happening under the hood, and why your Google ranking still determines everything.
GEO vs SEO: 4 takeaways from a debate worth watching
I watched two marketers debate Generative Engine Optimization against traditional SEO. Most of it lined up with what I already believe about AI search — here are the four points that stuck, with the data to back them up.
Read → EEAT matters. "EEAT checkers" don't.
If someone sold you an EEAT checker — or you're about to buy one — save your money. EEAT is real and it matters, but it isn't a score Google assigns, and no tool can measure it. Here's what's actually going on.
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B2B SEO Isn't Dead. But Your TOFU Strategy Might Be.
The AI search story for B2B businesses is different from what's hitting consumer brands. In one specific way, you're more exposed than most agencies are telling you.
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llms.txt: what it actually is, what it isn't, and why it might matter later.
Google said llms.txt doesn't matter for search. They also put it in their agentic search documentation. Both things are true — and they are talking about different things entirely.
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5 tools to measure your AI search visibility — and the flaw they all share.
Tools that track your brand in ChatGPT and Perplexity are genuinely useful. But the methodology behind all of them has a problem that most reviews don't mention — and it determines how much you should trust the number they give you.
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Why your B2B company isn't showing up on ChatGPT.
You asked ChatGPT about your industry and your company didn't come up. Before assuming you need a GEO strategy, you need to understand how LLMs actually know things — and why the answer almost always comes back to SEO.
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