Generative Engine
Optimization Agency.

Generative engine optimization is the discipline of making your content visible in AI-generated answers. Tools like ChatGPT, Perplexity, Claude, and Google AI Overviews don't answer questions from memory alone — for current, commercial, and specific queries, they use a technique called Retrieval Augmented Generation (RAG). They query a search API in real time, retrieve relevant pages, and synthesise an answer from what they find.

The search APIs they use belong to Google and Bing. ChatGPT with web search uses Bing. Perplexity queries both. Google AI Overviews use Google's own index. This means your Google and Bing rankings directly determine whether AI tools can find and cite you. GEO does not bypass SEO — it builds on top of it.

What GEO adds is a content architecture strategy built around how AI models decompose questions. When a user asks a broad question, an LLM breaks it into multiple sub-queries and searches each independently — a behaviour called query fan-out. Most B2B companies have content targeting the obvious head terms. Almost none have the specific, niche content that covers the exact sub-questions an LLM generates. That gap is where GEO strategy operates.

GEO is not a shortcut to visibility without doing the underlying SEO work. Schema markup, entity optimization, and content style adjustments are frequently sold as GEO tactics. They are not. LLMs process tokenized text, not structured metadata. They do not read schema. What determines whether your content gets retrieved is your search ranking and the quality of your plain text — the same variables that have always mattered.

There is no submission form for ChatGPT or Perplexity. There is no "AI index" you can register with. The path is the same one it has always been: build a site that ranks, produce content that earns authority, and structure your knowledge base around the specific questions your buyers ask.

We work with a maximum of five clients at a time. Every engagement gets direct strategist access — no account managers, no intake queues, no work handed off to a team you haven't met. You get a direct line to the person doing the work.

We study your business before making recommendations: your buyers, their language, your competitive position, your existing content. The strategy we build reflects your specific situation, not a generic GEO framework applied to whoever comes through the door.