Multilingual SEO rollout across 6 markets for an enterprise logistics company entering new geographies simultaneously. Coordinated hreflang, site structure, and localised content strategy.
The client — a fast-growing enterprise logistics platform — had dominated their home market and secured funding to expand into DE, FR, NL, ES, PL, and AU simultaneously. The board wanted all six markets live within 12 months.
Their existing site had no internationalisation infrastructure. Pages were in English only, hreflang was not implemented, and the CMS had no localisation workflow. The SEO implications of launching six market pages incorrectly — duplicate content, authority dilution, incorrect locale targeting — would take years to undo.
The engagement started six months before the planned launch date. The goal was to build the international architecture correctly from the start, not remediate after.
Evaluated subdomain vs. subdirectory vs. ccTLD approach for each market. Recommended subdirectory with country-specific folders based on domain authority, hosting constraints, and content volume projections.
Designed and documented the hreflang implementation across all six markets and four languages. Created the technical specification for the dev team and QA'd the live implementation at launch.
Conducted primary keyword research in all four languages. Identified high-intent queries per market — not direct translations of English terms, but market-native terminology validated through local search data.
Built a localisation brief template ensuring that translated content was adapted for local search intent, not just linguistically accurate. Coordinated with three local translators across all markets.
Set up market-specific Google Search Console properties and crawl monitoring. Identified and resolved indexation issues in DE and PL within the first 60 days of launch.
The careful pre-launch architecture work paid off at launch. All six markets were correctly indexed within 30 days — no duplicate content flags, no hreflang errors. By month six, organic traffic from international markets exceeded the original home-market baseline. By month twelve, three of the six markets were generating qualified pipeline from organic search.
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